Challenge
Establish a unified visual identity based on the existing logo and basic brand manual for presentation on social media and in offline promotional materials.
Approach
I used the logo as the main visual element, specifically the letter R, which in the logo symbolizes bent pipes. The motif of bent pipes is highly adaptable and doesn’t have to function solely as part of the logo - it can also stand alone and be used as a key element throughout the entire visual communication. Various forms of the 'bent pipe' can be applied across all materials, with the company’s distinctive red color serving as the main unifying feature.
Approach
I used the logo as the main visual element, specifically the letter R, which in the logo symbolizes bent pipes. The motif of bent pipes is highly adaptable and doesn’t have to function solely as part of the logo - it can also stand alone and be used as a key element throughout the entire visual communication. Various forms of the 'bent pipe' can be applied across all materials, with the company’s distinctive red color serving as the main unifying feature.
Leaflet, bussines card and stationery
Social media communication identity
